Mindset App

Mindset App

Daily motivation app that helps people beat procrastination and build discipline. Users wake up to iconic speeches with our motivational alarm clock, then stay locked in with 5,000+ speeches and videos, playlists, widgets, streaks, and global leaderboards. Live since 2020 on iOS and Android with 1M+ users, a 4.8★ rating, and $1M+ lifetime revenue (pre-integration). Organic growth is powered by a YouTube motivation network with 1B+ views.

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All-time revenue
$778,587

Ranked #159 on TrustMRR

MRR
$24,377

5884 active subscriptions

Founder
brandonvedoBrandon Azevedo

6,332 followers on 𝕏

Founded
March 2018
CACanada

Revenue is verified withRevenueCatRevenueCat API key.Last updated: Nov 15, 2026, 12:48 PM

Startup insights
Value proposition

Your pocket motivation coach. Wake up to the world’s most iconic speeches, then stay locked in all day with 5,000+ motivational videos, streaks, and leaderboards.

Problem solved

Most people know what they should do but can’t stay motivated to do it. Mindset gives them a daily dose of focus and drive in 10 minutes or less.

Audience

young adults, students, athletes, and entrepreneurs

B2C~600,000 users

Pricing

$4.99/week, $9.99/month, $59.99/year (Premium). Free trial on most plans.

Team size

6–10 people

Funding

Bootstrapped

App rating
4.8/5

2,778 ratings onApp Store

Tech stack

Additional info

iOS + Android, launched 2018. Passed $1M in lifetime revenue. Organic growth comes from a YouTube motivation network with 1B+ views and 5M+ subscribers, so customers are acquired at low cost alongside paid UA.

Screenshot

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Product updates